BRANDING

Graphics and Branding
• Development of Logo, font, writing style, color schemes, etc. This is all a part of branding. These will help to build a specified type of image.

Press Kit

The press kit is the standard tool of the trade. This press kit will be distributed – through our web site and external web sites. The press kit is a tool that is used to pitch artists to sponsors.

ADDITIONAL PROMOTION

Pre-release Promotions
• Artists may decide to include this under a different topic such as media relations, or fan base management.
Creation of a pre-order list for the CD
Viral marketing
• Contact radio stations of the upcoming recording project Line up TV and Digital interviews.
• Contact web sites, BLOGS, and other online Mediasto hype up the new release
• Special events or gigs as a pre-release promotional event

EP Release Party

CD release party will be held
• There will be unique pricing schemes a CD may cost $15.00 and cover may cost $5.00. But if someone purchases both, they get both for $18.00 and if they purchase before the event, they get both for $15.00?
• There will be retail outlets where people can pre-purchase tickets for the show.
• We will set up contests. For example, could get a sponsor to cover dinner at a local restaurant, and then throw in an artist prize package and free cover to the event
This would allow us to go to the radio stations with a contest that they could promote which could also lead to increased coverage.
• Contact radio, TV, online and print mediums to promote the event and be most effective.
• We will also use postering and handbills.

Touring Plans

• We will work with a booker/agent

Media Strategy

• We will target some specific radio stations.
• Press release and promotional plans for radio. With a database and contests or promotional giveaways for the radio DJs or their audiences
• Special events to team up with a radio station
• Able to secure an on-air interview for the promotion of the single or any tour dates that we may have in that area

Fan Base Development

• In today’s industry, a fan base is considered the most important element to the success of an artist and the interest that the general industry will take. Remember…the fan is your customer and the customer is everything.

Web site/Technology
• A web site is becoming a key strategy point for a lot of independent artists.

Distribution/Retail Strategy
• Album distributed or into the stores
We will identify those retail outlets that will support our project.

Partnerships with Other Artists
• Some artists may be working closely with other artists/bands to cut costs, cross promote, etc.

Video Production
• Video production really has a timeline and marketing plan all unto itself.
• We will identify the media that are willing to promote the video before we go into the video production.

Sponsors/Investors
• Most investors would like to know if there are other sponsors and investors involved in the project. They seem to feel more assured if there are other investors involved. This also gives you a chance to highlight any sponsorship deals that have been able to get secured

N2,000,000